Ideas on leadership, decision-making, and building companies.
I write and talk about what I've learned from 30 years of building and coaching. Direct. Tactical. Real.
Latest Posts
Read all on SubstackYou Need to Try Claude Code
... or why "I'm not technical" is no longer an excuse.
Read moreIt’s January and You Still Don’t Have a Plan?
You don't need a consultant. You need the right questions. A simple framework for founders stuck on strategy.
Read moreWhat Founders Get Wrong About Traction
Founders chase "traction" but don't know what it means. This breaks it down into 5 clear rungs of evidence that...
Read moreClarity is a Two-Way Street
You think you're being clear. Your team thinks they're hearing you. You're both wrong. Why clarity breaks down in both...
Read moreHow to Stop Reacting and Start Responding
or… why you shouldn't reply "F YOU!"
Read moreConsensus Kills
Who owns this decision?If the answer is “we both do,” you’ve got a problem.Consensus feels safe, but it kills speed,...
Read more
Critical Moments
Conversations with leaders about one specific moment in their career that changed everything. I talk with founders, CEOs, and leaders about the decisions that defined them; the hard calls, the lessons, the things they wish they knew.
Recent episodes
What Liana Douillet Guzmán Couldn't Unsee
When SVB collapsed, Folx Health's CEO faced a crisis that revealed deeper business truths.
Jacob Ross on Trusting Yourself and Building the Business You Can See
PebblePost's CEO on strategic pivots and the gap between good and great opportunities.
Sue Heilbronner on Losing a Role, Choosing Herself, and Selling Without Selling
After being told "I've lost confidence in you," she built a coaching practice her way.
Chris Grosso on Leading an IRL Business Through Covid
Intersection's CEO navigates 75% revenue collapse and wartime leadership decisions.
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